For several years, the written Svalbard and Jan Mayen Islands Email List has been experiencing a crisis unanimously observed, however this is not the first time that it has to reinvent itself. The golden age of print media dates back to the late 19th and early 20th centuries, when millions of newspapers were sold every day. The second part of the twentieth century saw the sale of newspapers gradually decline, particularly with competition from radio and then television as a source of information. The decline of the print media began before the internet arrived. Initially, the Internet accelerates the press crisis The arrival of the Internet in the 2000s was initially observed

with fear, but also seen as an opportunity for the media, although they have almost all declined for a few years now. Newspapers, such as Liberation in France, publish all of their pages on their online site free of charge the day before they are published in print. Initially, most of the media believe that online advertising will fund this open access. However, they quickly realize that advertising does not allow this. The main source of newspaper income then remained the sale of newsprint. The Internet therefore provides free information on websites to consumers who are no longer willing to pay for it. This effect is reinforced with the

More Digital Than Paper Subscribers

influx of free newspapers and social networks. In addition, the media are no longer in competition only with each other, but must face new sources of entertainment such as the applications of a smartphone with its games, its social networks … The erosion of paper sales has caused a number of newspapers in France to sink : France Soir, La Tribune (print version) and in Western countries the haemorrhage has been great with many restructuring plans. Initially, the internet therefore accelerated the fall of the written press when the reverse was expected. The written press finds a new boom with freemium offers The written press finds a


new boom with freemium offers A new reflection on the offer: the switch to freemium The major international and French newspapers then looked at the digital offer to make it more suited to demand. In France, the most prominent examples are L’Equipe, Le Figaro and Le Monde. The reflection focused on the method of adapting a paper newspaper to another type of sometimes furtive reading on a smartphone . In fact, incentive and affordable digital subscriptions are being developed with freemium offers (around ten euros per month): some general news articles are free but most of the high added value content remains only

A Still Limited Success

accessible by paying. The vast majority logs now apply this logic. Sometimes it is also possible to have free access to a few articles per month and then you have to pay to read the others. The Internet has dramatically changed the way media are sold and the way journalists work. This work on the offer was coupled with improved ergonomics with redesigned websites and an evolution of content . There is no longer any question for the media of reproducing exactly the same content from print to the web, you have to adapt the content to each type of reading. We can notice this evolution with the different series of articles

from Le Monde on the same subject, the digital content of L’Equipe Explore from daily sports or the appearance of videos and podcasts all over the place. The president of the executive board of the World Louis Dreyfus explained in 2018 this effort on journalistic production: “It is through the quality of our content, more important than paper subscriptions in number while they cost less to produce. Profitability is therefore higher. A still limited success While some major national daily press media (PQN), already anchored in the French media landscape, are doing well, this is not the case for everyone. The magazine press (notably

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