On the occasion of World Asthma Day, May 7, 2013, we wanted to give a little Egypt Email List to the digital initiatives of healthcare manufacturers. Asthma is a chronic inflammatory disease of the airways , characterized by attacks causing difficulty in breathing and wheezing.

235 million asthmatics in the world
In 2011, according to the WHO , asthma affected 235 million people around the world, but it is above all an underdiagnosed and undertreated pathology . The number of asthmatics in France is between 3.5 and 4.5 million people, a figure which is expected to grow rapidly due to the high prevalence of the disease in children and adolescents. In addition to age, geographic location also influences the prevalence of the disease, with some countries more affected than others. In view of these figures, asthma is therefore a disease which affects a large number of patients and to which the general public must be made aware, which can in certain cases be poorly monitored or diagnosed. Of course, there is also the problem of adherence to treatment and therapeutic education. Reaching a large number of patients with an informative message, that’s a mission for digital marketing!

There is no cure for asthma

The disease in the most severe cases is still responsible for around 1000 deaths per year in France . Nevertheless, good care improves the quality of life of asthmatics by reducing and controlling their disorders. Likewise, adapting your environment to reduce the risks is beneficial in reducing the number of asthma attacks. Asthma can therefore also be a serious illness to be wary of.

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What is new in Asthma?
This is the theme of World Asthma Day which takes place on May 7, 2013 , many actions are carried out in this context. In France, World Asthma Day is piloted by the Asthma & Allergies association with the help of its partners GlaxoSmithKline, Sandoz, and Médiflux (healthcare manufacturers). It is an opportunity to inform patients and invite the general public to learn about the disease, to keep abreast of the hopes of research and the discovery of new treatments.

Initiatives to salute

We take advantage of World Asthma Day to highlight several quality initiatives aimed at enabling the public to better understand the disease and asthma patients to improve their quality of life. In this regard, we salute the asthmatic site , launched by the Asthma & Allergies association as part of World Asthma Day 2011. This collaborative platform designed to help severe asthma patients (around 10% of people with asthma asthma) to better cope with their disease on a daily basis.

Exchanges between patients are encouraged via a community model, and to inform them,different types of content are available (texts, videos, quizzes, 3D animations, interviews, etc.) . To create this site, Asthma & Allergies has notably worked with Novartis and Dyson. A great project with multi-support content!

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