Today we are sharing with you a reflection on the use of social networks by doctors in the United States. The FSMB (Federation of State Medical Boards), the Cuba Email List equivalent of the CNOM (National Council of the Order of Physicians) and the ACP (American College of Physicians), the American association of medical interns have published an update their recommendations regarding the use of social networks by physicians .

It is thus highlighted that the key elements of a good use of social networks must make it possible to draw a clear limit between professional life and use of social networks.. According to the ACP, if this principle is not respected, the potential dangers relate to problems of confidentiality, the replacement of physical interactions between patients and doctors, and the possibilities of misinterpretation inherent in the use of the digital channel.

Doctor – patient: Facebook friends?

Among the recommendations made to American doctors by these two organizations, it is not advisable to contact or come into contact with patients through personal social networks such as Facebook . This recommendation corresponds to the CNOM’s position on the issue, transmitted through the white paper on Medical Ethics on the Web published in December 2011. This advises French doctors to “refuse any solicitation from patients wishing to be part of its relations in line ”(understand not to be a“ friend ”on Facebook and other social networks of a personal nature).

Cuba Email List
 

unambiguous information After reacting to this position taken by the FSMB and the ACP during an interview on Medscape, Dr. Jacques Lucas, vice-president of the CNOM and in charge of ICT in health, who oversaw the publication of the book blanc previously cited, provided some food for thought on the next evolutions of this white paper. It is planned to help distinguish between disguised advertising and reliable medical information , by improving the directory providing access to information on referred physicians.

Look for the targets likely to bring you backlinks

If you are embarking on a link building campaign, chances are you know exactly who you want your inbound links to be from. In this case, you will opt for a strategy of the same type as the one described in point 1. If you are not sure who to target, then use profile or biography search tools like Followerwonk (for Twitter profiles) , advanced profile search on LinkedIn or Find people on Plus (for G + profiles), in order to locate people active in your niche.

With Followerwonk for example, it is possible to use extremely useful advanced search options which will allow you to find the Twitter profiles of people who follow your personal feed, AND who also follow your company feed, which certainly does. excellent targets for your link building strategy . Without further ado, here are Rand Fishkin’s 4 tips for getting quality inbound links while being active on social networks. Today, any good business must be there.

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