Before we dive into how to increase your website’s conversion rate, let’s talk about what a conversion rate is. When you create your website, you define the specific actions you hope a user will take while on the site. What is website conversion rate? For eCommerce sites, this typically means making a purchase.
For other sites, this might mean subscribing to a newsletter, downloading a guide or white paper, or inquiring about a service or offer. So, your conversion night clubs and bars email list rate is the total number of site visitors who take the action you want them to take on your site, divided by the number of unique visitors to your site per month. For example, if your site gets 1,000 unique visitors per month and 10 visitors complete a site goal, your conversion rate is 1%.
5 Tips to Improve Your Website Conversion Rate
By making a few changes to your website design and other aspects of your online presence, you can increase your conversion rate and turn more visitors into potential buyers or customers.
1. Use active language in button text
A call to action should be active. So you can always count on our it instead of using passive language, explain to the user what exactly they are doing when they click the button. For example, rename a link option from “Product categories” to “View product details.” Now you’ve changed the button text from descriptive language to an actual action to invite more customers to engage with your content the way you want them to.
Actionable language will encourage users to click on a button. Instead of a button that says “Free Demo,” write “Book a Free Demo” to make the button an action.
2. Reduce the size of the commitment for conversion
Sometimes your website visitors are not yet ready to make a purchasing decision. You need to demonstrate your consultative approach or ability to help the visitor by reducing the amount of commitment.
Instead of a “Buy Now” button for services, consider placing a “Talk to a Consultant” button. This will help visitors better understand what you have to offer before making a commitment.
Likewise, a “Buy Now” button may be too strong for an eCommerce site. Instead, test buttons that say “Add to Cart.” This simple change can result in higher conversion rates depending on your audience.
3. Focus your conversion efforts on areas where your business can truly shine.
Some products sell themselves with just a text services photo. Others require more convincing help from a salesperson or an online demonstration. If you know your product is a bit complex and sells better in person, encourage your website visitors to visit your store.
And if you know your software isn’t self-explanatory, offer a personal demonstration instead of a 14-day trial. Some services that offer trials instead of demos only frustrate users. They don’t know how to get the most out of the software or service, and so they never upgrade after the trial.
You need to know your audience and test different calls to action to see what resonates best with users and what increases conversion rates.
4. Set clear expectations for user input
Without a clear description of how you will use their contact information, site visitors may be hesitant to provide their details.
Set very clear expectations on your contact forms about what will happen after the user clicks the submit button.
Not only does this tactic increase conversions, it’s also just plain nice for customers. Let your customers know when and how they can expect a response from you.
5. Develop a clear and concise navigation menu
The navigation menu on your website is one of the most important aspects of your website. It allows visitors to explore your site and learn more about your business. You want the most important pages at the top of the menu so that users can easily access them. But you also want to make it obvious which pages will be under these main headings.
Designing a website menu that is both functional and conversion-focused is an art form. At New Light Digital, we know how to optimize website conversion rates. We can help you convert more visitors into customers so you can grow your online business.