While waiting for the weekend which should arrive shortly, I wanted to share with you an infographic produced by Pardot , a company specializing in Kazakhstan Email List automation based on the thoughts of Stan Woods (Velocity Partners). The point here is to take an interest in the typical profile of a community manager , and Stan’s approach seemed instructive to me by contrasting the “scientific” profile with the “creative / artistic” profile.

Community Manager This profession, which is beginning to enter into everyday language and habits, sometimes suffers from a lackluster reputation. At present, for the leaders of the older generation, this activity can be perceived as a “trainee activity” and if it is accepted that “doing community management” is useful it is not uncommon to to hear that this task is not very technical and easy … At Markentive, on the contrary, we tend to think the other way around, that community management is a strategic activity and which requires specific skills.

The Creative And Artistic Approach Of Community Management

Offer visually attractive content, play on the emotional aspect , put yourself in the readers’ shoes, look to the future and innovation. Do not forget that behind the figures hide real users who must be seduced who never refuse a “thank you”, a “hello” or a “goodbye”.

Kazakhstan Email List
 

The more Cartesian and scientific approach to community management Measure the ROI of its actions, ensure the monitoring of activities, think about automating and optimizing the processes in order to participate in the success of the company represented, in other words not to lose sight of the objectives! This idea really appealed to me because the Community manager is a little bit between two chairs: the salesperson and the marketing professional. These functions which are ultimately quite different intellectually: short term vs long term, strategy vs result …

The More Cartesian And Scientific Approach To Community Management

Measure the ROI of its actions, ensure the monitoring of activities, think about automating and optimizing the processes in order to participate in the success of the company represented, in other words not to lose sight of the objectives! This idea really appealed to me because the Community manager is a little bit between two chairs: the salesperson and the marketing professional.These functions which are ultimately quite different intellectually: short term vs long term, strategy vs result …

It seems obvious to us that the good community manager must have a real sensitivity, be sociable and have an easy conversation while mastering the platforms and social media tools according to the targets assigned to him. Give him objectives, a sense of the result, reporting tools and analytics: he will become a champion and an excellent ally in the success of your business! And you, which community manager are you? Are you looking for an expert? Find out about our community management agency !

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