Cumulative Layout Bahamas Phone Numbers List for visual stability, measures visual stability and quantifies the magnitude of the unexpected change in the layout of the content of visible pages. core-vitals-google-factorsHow to check the health of your site? Following the announcement of the Core Web Vitals program, Google updated the “Speed” section of Search Console to rename it to “Essential Web Signals”. In this tool, your URLs are evaluated against the three factors of Core Web Vitals: LCP, FID, and CLS. Over time, this section will be updated and enriched to provide applicable guidelines for improving the Essential Web Signals of your site pages. What does that change?

Following this initial announcement, Google returned to this program on May 28, 2020, through a blog post in which the California firm claimed that these Core Web Vitals user experience metrics would be incorporated as signals from ranking for SEO . In addition to page speed, which Google was already using as a low ranking factor for SEO , metrics relating to user behavior on your pages will also be taken into account. The inclusion of these metrics relating to user experience, as ranking factors, will be effective in June 2021.

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However, we advise you to take this ad with a grain of salt and do not believe that your site’s user experience, on its own, will be a real “game changer” for its organic visibility in search engines. User experience as a low ranking factor As explained very rightly by Olivier Andrieu in his article on , it is not illogical that Google favors the experience of its users by encouraging websites to offer fast and optimized web pages. However, the primary goal of the search engine is to provide the most relevant answer possible to whoever will be carrying out a search .

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To this end, only the quality and relevance of your content, whether it is composed of text, audio, images or videos, will allow you to be visible in the first search results. This “content” factor remains, to this day, the most important positioning factor in SEO. On the other hand, if two web pages target the same request and offer content of equal relevance, the page that loads the fastest and offers the best user experience will be favored by Google’s algorithm and therefore, ranked higher in the results . ux-deception User experience, like page speed, is therefore a low ranking factor that comes in addition to crucial factors such as the relevance of your content and the popularity of your pages.

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If you keep in mind that your goal is to keep your users happy, your SEO visibility should follow suit. Google talks about Page Experience The Mountain View firm mentions the Page Experience as a set of signals that measure how users perceive their experience and how they interact with a web page beyond its purely informative value (such as the content offered). vitesse-page-deception The Page Experience includes Core Web Vitals metrics, but also factors already taken into account such as mobile compatibility, safe browsing, HTTPS and intrusive interstitials.

This Page Experience affects the ranking well This set of elements that make up the Page Experience joins the hundreds of positioning factors that Google already takes into account to assess the visibility of the pages that make up its SERPs. page-experience-ranking-google However, Google clearly indicates that user experience will never replace the quality and relevance of the content offered by the page . The primary objective is to promote the best information offered by a web page. As explained previously in our article, if several pages offer similar information in terms of their content, then the user experience will.

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