How will mobile Great Britain Email List change in 2020? We have come to a point where consumers now expect all aspects of the web to be available on mobile. This means that mobile experiences that are inconvenient, incomplete, or simply unsatisfactory represent lost opportunities to connect with consumers. Meeting the expectations of mobile users is a business imperative and mobile engagement will be a top priority for many brands in 2020. It is with this in mind that we take the time, in this article, to cover some of the top trends that are making shake up mobile marketing this year. Summary Digital advertising will develop on smartphones New content formats will appear.
Email will become more interactive The arrival of 5G Conclusion Digital advertising will develop on smartphones If there’s one place to concentrate digital advertising dollars in 2020, it’s on mobile. There are some pretty striking statistics on mobile advertising that say a lot about it. An example: 94% of Facebook advertising revenue now comes from mobile. Another example: according to eMarketer’s estimates, in 2019, mobile ad spend represents approximately 72% of total digital ad spend. Mobile is a segment of the advertising landscape that will continue to dominate in 2020 and given the amount of time consumers now spend on smartphones, brands should focus their ad spend on this channel.
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In June 2019, Google announced the arrival of the Swirl format , an advertising ad format using augmented reality that makes it possible to interact on a smartphone with 3d objects. swirl format example Another innovation that caused a lot of noise, the deployment of augmented reality in the results pages of Google with the possibility of modeling in 3d objects and animals in order to place them in your real environment. augmented reality serp google bear New content formats will appear As consumers spend more and more time with their mobile devices, it is natural that new content is released specifically for viewing and interacting on these media.
Several things are happening at the same time to open the doors to new formats of mobile content. First of all, today’s mobile devices are much more sophisticated than they were even a few years ago. Coupled with faster internet connections, this paves the way for the delivery of very high quality streaming video to smartphones. Second, the younger generations spend much less time watching traditional media on their TVs and instead choose to stream short-lived content on their phones. The latest example is the emergence of the favorite social network for teens, TikTok . This trendy mobile media is 100% based on the publication of short personalized videos that young people consume quickly on their smartphones.
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Email will become more interactive The deployment of Google’s AMP (Accelerated Mobile Pages) for email presents new opportunities for email marketing experts. AMP emails, which deliver dynamic content in Gmail and other email clients, started rolling out to Gmail on Android and iOS after previously being available only as a desktop version. This change means that marketers can now deliver richer and more engaging experiences in mobile email. AMP emails make it possible to include in the body of their messages dynamic image carousels, response forms, accordion menus, etc. The arrival of 5G Plenty of 5G phones are expected to hit the market this year, and it looks like 2020 will be the year 5G really takes hold with consumers.
The big prediction for 5G is that its faster speeds and lower latency will pave the way for deeper, more immersive experiences on all devices. Only time will tell exactly what shape these immersive experiences will take, but 5G is sure to change the way brands think about mobile engagement in the future. Conclusion For years, the story has been the same: The adoption of cellphones continues to advance, and the mobile devices themselves continue to improve. In 2020, we truly live in a mobile society. This means that brands need to focus on