Words or phrases related to your products or services that are used to display your ads when customers search for those terms or visit related websites. Ad placement: Show your ads on Google search results pages, as well as on websites that are part of the Google Search and Display Network. Age, location and language: Although this traditional segmentation is a thing of the past, it is still important to choose the age, geographic location and language of your customers. Interests: You must know very well the concerns of your Buyer Persona . What needs do you have? What solutions does your brand offer? Days, hours and frequency: Publish your ads at certain times or days of the week and decide how often they will be published.

Devices: Your ads can appear on all types of mobile devices, fixed or tablets and you can specify which ones they will do so, in what format, social networks and when. READ MORE 7 advantages of advertising on social networks Across all social channels, posts with images and photos are the most used type of content to increase Denmark Phone Number audience engagement, according to HubSpot . Ad placement and audience targeting are the main optimization tactics used by advertisers today. budget control Google Ads puts you in control of the money you spend. There is no minimum investment, and you can choose how much to invest per month, per day, and per ad. You will only pay when someone clicks on your ad.

Learn About All the Advantages

Advertising on Google allows you to manage the maximum daily and monthly investment. At the same time, it is the advertiser who decides the maximum amount of budget to spend on a campaign. Immediate traffic generation By creating advertising on Google, you will notice the results in the first week. SEO web positioning is important and complementary to the strategy. However it requires more time and its results can be reflected in the medium and long term. Ads on the Google Ads platform present short-term results. Measure of success Google Ads allows you to measure ROI in a simple and detailed way. That is, how many visits your website has received and how many conversions it has generated. Remember that what is.

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This valuable tool will tell you if someone has clicked on your ad. If that person took any valuable action for your brand such as buying, downloading or contacting. You will also be able to keep track of this. Being able to distinguish which ads on and which ones have not.  Will allow you to quickly know where to invest in your campaign and which ads are the favorites of your audience. In return, this can increase the return on your investment. You can also obtain valuable data such as the average cost of advertising on. Google that has generated the online purchase. You can use analytics tools to learn in detail how your customers buy.

Accurate Metrics About the Customer

such as the time they typically spend studying a product before buying it. READ MORE Why create your website in WordPress Increase brand recognition When your ad ranks high on search engine pages, it builds brand awareness among users who have already visited your website or purchased your products or services. Campaign Management Google Ads also provides tools to easily manage and monitor your accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a great time saver because it allows you to easily view and manage all of your Google Ads accounts in one place. Plus, you can manage your Google Ads account offline with Google Ads Editor, a free desktop app that you can download to make changes to your account quickly and conveniently.

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