Today we invite you to think about the opportunity to participate in a congress on a permanent basis 7 days a week, 24/24. You will say to us: “But is this possible? ” Very often, for companies that operate in specialized Luxembourg Email List  such as health and biotechnology, congresses are highlights that can condition the success of the company for the year to come. Find contacts, meet distributors, build partnerships and above all sign contracts!

Let’s put ourselves in the context. What is a congress? Book a stand one year in advance, you notice that the prices per m2 have increased again, you have your salespeople move who are deserting the site, you have to find a decorator, a caterer, order brochures urgently … very often an organizational headache and this represents a significant cost but there is no secret. If companies are loyal to it, it is because it still works. You meet qualified prospects, you provide them with information, you may sign contracts and take care of your image in relation to your competitors by carefully choosing the color of your carpet, your petits fours and the architect of your stand.

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The idea of ​​this article is to offer you this reflection: What makes your website different from a conference stand? At first glance, it has nothing to do with it. And yet …

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You can improve your image with a quality website with a neat design, you can give information to all your contacts, you can retrieve the contact details of your prospects (we speak of inbound marketing ) for subsequent contacts, you can advertise news and much more! By using Inbound Marketing you can therefore present a virtual booth to the whole world, available anywhere and at any time. It deserves our attention! Unlike physical congresses, their effect is permanent, their cost is relatively low, their organization is easier to manage and theirattendance increases massively!

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We are quite comfortable with the idea that an interactive website allowing the collection of contacts, rich in quality content and well referenced has the same advantages as a stand at a physical congress and can even replace some of them. between them, secondary. So keep your coffee and petit fours for your customers the day they visit you and you sign new contracts with them.

And you ? What do you think of crowdsourcing? Have you ever tested it in your business? With what results? Do not hesitate to share with us your experiences, positive or negative. Who knows, maybe your comment will be the source of a new article topic that we will write soon!

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