Consumers want to know that their favorite brands care about social causes and that their corporate values and special database actions reflect this.
Dark Stores?
Yes, it’s a new form of retail. Traditional stores (such as convenience stores) have become logistics centers where shoppers can pick up their online purchases. This is why brands like Mercado Libre now have stores or distribution centers in virtually every city in the country.
Traditional has always been better
Not everything is innovative. Traditional elements are also in fashion, as they inspire a sense of nostalgia and connect preparing your e-commerce for mother’s day 2024 onsumers with their origins. This phenomenon has been around for several years, which is why brands like Victoria are creating a marigold beer flavor. Do you already have any idea how to apply tradition to your brands?
Now, we’ll introduce you to the consumer trends of 2023 and what consumers will be looking for when making any purchase.
Sustainable purchasing
The environment is an issue that consumers are finally giving the importance it deserves. This is why, next year, one of the main phone number germany drivers of online shopping is expected to be sustainable purchases located near their homes.
Responsible consumption
The second trend is the pursuit of responsible consumption. Consumers are increasingly aware of the damage they cause to the environment, and they now feel the need to make their purc
Connection between brands and consumers
Brands that connect with their consumers manage to increase customer loyalty and make them fans and brand ambassadors, but they can do so through actions that are meaningful to their customers, their employees, and society at large.
Conclusion
We can conclude that 2023 consumer trends lean toward green and sustainable practices by brands. We also believe that brands are becoming more aware of the damage and impact they have on the planet, and that if we all do our part to protect it, we can do our part. Taking these trends into account will allow you to positively impact your audience and generate strategies that help consumers. Do you know of any others? Tell us.