The rules of the game on social networks have changed enormously in recent months. It is high time for to reap the return on your investment. How to communicate well on social networks now? 15 experts reveal their best tips! How to communicate well on social networks? This question deserves to be asked several times a year. Facebook, LinkedIn, Twitter, Instagram, YouTube… social networks multiply the algorithm updates every month. The behavior and expectations of users, and therefore of the buyer, are evolving at the same rate. Faced with this, you have 2 options. Finally 3 but the last is not viable.

The option you adapt your communication strategy on social networks. Stop communicating on social networks. An option which is not you do not change anything! If you don’t change anything, you are throwing your money away. Simply. If you are considering option 2, I refer you to this article in which I talk about companies leaving social networks. If you go for option 1 – I hope so! – You are in the right place. Communicating on social networks remains essential to gain notoriety and generate leads. However, to be profitable, it is essential to review your methods. So how do you communicate well on social networks today?

Social networks alone are not enough

Thank you all for your time and the value of their testimony. Jonathan Chan: “Brand communication is no longer enough! Emmanuelle Leneuf: “Find a unique tone and editorial line. Laurent Bour: “Interpret the figures and the ROI correctly. Camille. Jourdain: “Choose authentic influencers! Céline Beckrich: “Social networks for a successful event. Anthony Thailand Phone Number Richard: “The video format provides engagement. Danilo Duchesne’s: “Know what your audience really wants. Julie Robveille: “Use voice in your private messages. Delphine Foviaux: “Keeping the social side of the networks. Olivier Monteux: “Don’t be perfect: be authentic! Grégory Mancel: “Humans remain the central point. Thierry Dubois: “Benevolence is not a simple posture of communication. Anouk Déqué: “The keys? Authenticity and common sense!

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Sébastien Vitu: “Stop selling, start helping! And me Jonathan’s tips for communicating well on social networks. Jonathan Chan. Tip Brand communication is no longer enough: focus on your employees. It is undeniable that the reach of Facebook pages is decreasing. We can see the same case on other social networks with an ever-tougher competitor on Twitter and LinkedIn. What you should know is that the trend is likely to worsen since the purpose of these social platforms is to gradually reduce the reach of branded pages so that you invest the budget in social media campaigns. What to do when this brand communication is now perceived as uninviting because it is difficult to find a consensus?

The rules are constantly changing

The idea is to pass your brand’s messages through your employees, in particular through a Social Advocacy program aimed at encouraging and incentivizing them. However, what must be understood is that your employees should not become your new sandwich men, they each have their personalities and their values, it is up to you to understand them and support them in their own strategies since each has a story to tell. My tip is to provide employees with a Canva-type graphic creation tool with the aim of adopting the brand’s colors while leaving their freedom of expression in their communication. Tip (Re) Bet on long formats. The long format can catch you in an era where the immediate and speed are the norm.

Precisely, compared to this last point, we have never been so requested and our attention time is always decreasing. In short, Internet users no longer memorize messages as before and are guided by their stimuli. It is through this observation that content that is more constructed and based on storytelling is more profitable in the long term. At the level of our agency at iProspect, we launched several short and long content between webinars, white papers, blog articles, visuals on social networks … The result is that the more constructive time we spend working on content, the more positive the impact will be in the long term. The objective is not to systematically make long content.

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