Google isn’t the first Ghana Phone Numbers List platform to make podcast Analytics tools available ( Spotify released similar features for advertisers in January), but the fact that it does may indicate that the industry is finally ready to go. provide publishers and advertisers with the level of transparency available in other platforms. Additional Info Google Podcasts Manager provides data on the number of plays per show and per episode, the number of plays per episode segment, the percentage of plays for each episode and anonymous device analysis. This tool only provides data for listenings that occur on Google Podcast platforms, such as the Google Podcasts app, Google Home, and the podcast player built into Google search results.

To add shows in Podcasts Manager, users must verify the ownership of the podcast’s RSS feed.All about EAT and its importance for SEO You may be aware that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you might not know is that a team of people are responsible for making sure Google is doing it right. Did you know? Google employs a team of subcontractors who periodically verify the accuracy of the algorithm by manually performing the same searches on Google as Internet users. Summary What are Quality Raters? EAT: not a new concept What is the EAT? How does Google’s algorithm evaluate the EAT?

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How does Google rate a high EAT? What can we learn from these good examples? Examples of low EAT for Google What can we learn from these bad examples? How to improve the EAT? Optimize your “About” and “Author” pages Make your “contact” options visible Create a privacy policy Create an editorial policy Collect positive reviews Invest in security Consider your authors Remove low EAT content It’s time to get started! What are Quality Raters? Their role is to manually verify that the most visible results displayed by Google in its SERPs meet the EAT criteria.

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In other words, Quality Raters manually review the organic results displayed by Google’s algorithm. These algorithm checkers are given a list of searches to perform, like “what’s the best smartphone?” », And are responsible for checking the quality of websites that rank well for these searches. Although these Quality Raters are contractors and are not employed by Google, they undergo extensive training to learn what a good search result should look like. The main resource that Google uses to train its Quality Raters is a guide of around 160 pages called the Search Quality Evaluator Guidelines . The set of principles that Quality Raters are responsible for using to evaluate the content of web pages indexed in the SERPs can be summarized by the acronym EAT.

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Expertise, Authoritativeness and Trustworthiness. In French: Expertise, Authority and trust / reliability. quality-missers-meme-eat EAT: not a new concept Although this acronym was discovered and discussed as early as 2013 in Google’s first guidelines for Quality Raters, it was largely ignored until 2018. extract-google-guidelines-2013 Excerpt from Google blog post making the Quality Raters guide public In 2018, Google released a new algorithm update called “ Medic Update ”. This update aimed to give better organic positioning to YMYL (Your Money, Your Life) websites that published well-researched and reputable content.

It was then that digital marketers realized that EAT was more important for SEO rankings than initially thought. The importance of EAT became even more evident when Google updated its Search Quality Guidelines in May 2019. Indeed, in this version, the Mountain View firm has clearly endorsed this concept, repeating the term EAT 135 times, or almost once per page. What is the EAT? The EAT is made up of three principles that Google uses to evaluate every content it crawls: Expertise, Authority (Authoritativeness) and Reliability / Trustworthiness. Expertise : The author of the content must be a subject matter expert.

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