They were the main means of mass communication. Announcing the benefits of a brand or product was the primary way to increase sales. 8 Steps to turn your ecommerce into a powerful and recognized Brand Here are the 8 keys that you need to apply so that you go from having an ordinary online store to being a “love brand”. The opinion of the users did not have much weight. An ordinary individual could hardly make a message massive, its scope was limited to his family and friends.
With Millennials this has been reversed. Internet access has subjected the reputation of products or services to user ratings , made public and expressed massively thanks to powerful Greece Phone Number that connect individuals from anywhere in the world. User opinions have become massive messages that reach thousands, or hundreds of thousands, or even millions of other potential users. Advertising campaigns are insufficient to reverse a negative perception of a certain product or service.
If The Online Community
Has decided that it is not good enough. The pre-Internet isolation allowed a hamburger brand to sell its products with relative ease in two cities, having a completely different brand perception or brand prestige. A hamburger restaurant in Lima, Peru, might not have a good reputation, and yet the same brand promoted in Caracas, Venezuela, might have a successful launch and generate sales. This was due to the fact that Lima’s opinions did not reach Caracas immediately, or simply did not arrive.
Nowadays, a Millennial before buying a product or service connects to the Internet and checks the online reviews and opinions that exist about that brand. Opinions that come from all over the world and that are accessible immediately, at the speed of light. Therefore, to sell to Millennials, it is more important to take care of online prestige than to carry out advertising campaigns. 2- Trends are faster and have greater impact than ever Millennials
Has Never Been As Strong
As it is now. This hyperconnected generation is able to communicate globally in days, if not hours . A trend that occurs in Thailand can spread digitally around the world in the course of hours. The most viral ad in history according to the NFL, titled The Force and made by Volkswagen. Was massive in the three days after the 2011 Super Bowl. And reached 200 million views in less than 24 hours. We are in the age of speed. Selling products or services implies understanding this speed.