Many companies have a clearly defined catchment area. Whether it manifests itself in the form of cities, departments or even regions, this geographical element is both a constraint and a formidable opportunity in terms of SEO. Are you looking to reference yourself on geolocated queries? You are in the right place ! Google likes specialization SEOs have understood this. This makes it possible to bring out ultra-specialized niche sites on specific queries, but this also applies to queries related to location. A good example is the SEO Nantes site . The latter, hyper specialized, is built on two elements. Exclusive treatment of SEO-related issues. A catchment area, in this case Nantes, recalled for all the pages. Thus, the semantic consistency of the site is extremely strong and it is a highly specialized example.
What is more, on the user side, it is not uncommon to formulate requests containing a location. Including the city in its page title is therefore as much a SEO factor as it is an optimization of the click- through rate in search results. Example with a particularly telling case, the search for an automobile garage in Nantes. Google My Business: the best ally of local SEO. If you have already looked for ideas for restaurants, bars or even cinemas in your area, the usefulness of a Google My Business in the context of natural referencing will not have escaped you. The latter are also often displayed before the classic results in the case of geolocated searches. New Nantes example with a restaurant search. Likewise, My Business SEO must be worked on. You can find many articles telling you how to improve your Google My Business.
Semantic consistency of a website
Make sure you collect lots of reviews from your customers. Complete your Google My Business account as much as possible with photos, descriptions, timetables, etc. Take advantage of the posts functionality offered by the tool While it can be difficult to Belgium Phone Number get out of the game with overly competitive local queries when your site is not optimized for SEO, Google My Business helps put everyone on an equal footing. What is more, it is often much easier and less expensive to work on the latter than the SEO of your site. Google Travel: a discovery portal. Based on your My Business page, which you will have filled out following these previous tips, Google Travel is a platform allowing Internet users to discover a place by offering an all-in-one solution.
Highlighting key places to visit. Suggested programs with itinerary. Compare and select flights. Comparison and selection of hotels. This platform perfectly illustrates Google’s desire to become a real response engine and an assistant for Internet users. On local issues, it is therefore of crucial interest if your activity lends itself to it since the latter will guide tourists on their trip. Local SEO: within everyone’s reach. Local advantage: you are not in SEO competition with all the players in your market, but only those located in the same geographical area. Thus, you will be less confronted with fights worthy of David against Goliath to grab the first places on strategic requests! While some bloggers change as they write, it’s not the best use of your time. Without the full article in front of you, you could end up omitting important parts of your writing.
This platform perfectly illustrates
Thus, you will be less confronted with fights worthy of David against. Goliath to grab the first places on strategic requests! While some bloggers change as they write, it’s not the best use of your time. Without the full article in front of you, you could end up omitting important parts of your writing. SEO of your site. Google Travel: a discovery portal. Based on your My Business page, which you will have filled out following these previous tips, Google Travel is a platform allowing Internet users to discover a place by offering an all-in-one solution.