The article contains a clear position and clear calls-to-actions for Peru Phone Number their target group. Can an article be shorter than 1600 words? Yes of course. Provided the piece is valuable to the recipient. Getting attention is an art Content can therefore absolutely be long. You’ll Peru Phone Number have to grab the reader’s attention to get her to read at all, though, and hold onto it. Edelman argues that the thought leadership content should grab attention within a minute, because 55% of those Peru Phone Number surveyed say they would do something different. In a session with master storyteller James Whittaker , I once learned that you need to make your point quickly during presentations. The same goes for written text.

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Don’t wait until your last paragraph to bring Peru Phone Number someone to an “aha moment.” If you do, there is a good chance that the reader will never reach the point in question. In the example of EY’s partners, the point in the first paragraph is already made. At the Peru Phone Number same time, not everything is immediately given away, so that the reader remains curious and reads on. Also read: Want to work on thought leadership? 4 tips for a strong content strategy Ultimately, you also Peru Phone Number want to point out to people that you wrote an article in the first place. It is perfectly possible to promote good content via social media channels, such as Twitter and LinkedIn.

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Social media experts recommend “please” the algorithm Peru Phone Number and not link to an external website. In the example above, the authors prove that good content will find its way. On LinkedIn , despite the reference to their company website, they receive a total of Peru Phone Number about 500 reactions from readers, including substantive reactions to the article. Decision makers need valuable information Edelman’s research shows that 54% of decision makers spend Peru Phone Number more than an hour per week ingesting thought leadership content. During the corona pandemic, more than half (51%) of the C-suite surveyed say they spend more time on this type of content than before. Why are they doing this? Because content helps them further.

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