The Hopscotch agency has just published the results of the 1st edition of the “Web and Health” barometer . This was produced in collaboration with Ghana Email List Pharma, an institute specializing in health, and concerns the search for online medical information by general practitioners and the general public.

This study took into account the responses of a random panel of 100 general practitioners. Of these, 96% say they use Google for medical information research. This confirms the results of the study conducted by EPG Health Media at the end of 2011, which we relayed in a previous post , where all of the doctors questioned used the Internet daily for research related to their professional practice.

Epg Health Media Also Told Us That Doctors Struggle

EPG Health Media also told us that doctors struggle to discern and find the most interesting online news sources. The “Web and Health” barometer quite rightly looked at the sources of information where general practitioners find the most content: these aremedical information sites, institutional sites then sites of pharmaceutical companies and other laboratories . A certain number of general practitioners also identify sites that they often consult, among these are that of the Haute Autorité de Santé (for 14% of general practitioners questioned) and the Univadis service offered by MSD (for 11% of them).

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If general practitioners favor quality content from institutional or clearly identified sources , the study by Hopscotch and Listening Pharma shows that the most accessible medical content is not this one. Thus on the most common requests for medical information, Wikipedia appears on the first Google page in 100% of cases, Docitissimo in 84% of cases, while the WHO and the Ministry of Health appear on the first page only. in 30% and 9% of cases, respectively.

Wikipedia Appears On The First Google Page In 100% Of Cases

The “Web and Health” barometer studied all health-related content generated on the Internet in January and February 2013. It shows that 78% of this content is generated by Internet users , and not by institutions or companies. In addition, the majority of this content consists of conversations from social networks as opposed to medical information. In detail, 80% of health conversations take place on social networks with 51% of conversations recorded on Facebook, 29% on Twitter against 7% on Doctissimo forums and 7% in Aufeminin exchange spaces. Hopscotch and Listening Pharma have also identified the pathologies where the share of conversation is the most important: it is about diabetes with a share of 85% andcardiovascular disease with a share of 81%.

Faced with these results, we better understand the difficulty for physicians in accessing relevant medical information online. After publication of the results of the survey conducted by EPG Health Media, we returned to the interest of MSD’s approach through the Univadis platform. This first “Web and Health” barometer confirms this conclusion and leads us to think about means of facilitating access to institutional health information.. For both doctors and the general public, it is important to allow Internet users to access reliable health information from institutions or companies rather than conversations and conjectures around pathologies. In this regard, we salute Sanofi US’s policy on diabetes (which appears to be the first topic of online conversations according to Hopscotch and Listening Pharma), on which we had published a post .

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