A recent American France Mobile Number Database shows a positive relationship between content of less than 700 words and the number of backlinks received. So, should we favor more concise texts? Answer in this article.On average, shorter content receives more inbound links, according to research conducted by the US content marketing agency, Fractl . The latter analyzed more than 5,000 articles to find that the articles most mentioned by backlinks are composed of around 695 words. Proof, as we explained in a previous article , that the length of your content must adapt to the user’s search intent .In addition to the length of the content, the study analyzes 3 other elements:The most shared articles.
The comparison between evergreen content (popular cold content that persists throughout the year) and hot content that bounces off a news item or an event that .Number of backlinks and article shares.The study looks at the number of backlinks and shares of articles to identify what marketers might get out of this content that is mentioned more than other. The objective is to highlight the qualities of this content and why it deserves to receive inbound links. This will highlight specific techniques to be able to set up an effective Linkbaiting strategy.Also note that only articles that received at least 25 backlinks are included in this study.
What is cold content?
The Fractl agency has also taken care not to include articles from large press sites which naturally receive a lot of mentions.Now that the decor is set, let’s see in detail what emerges from this study.Cold content vs hot contentThe study first looked at the role played by the cold / evergreen content.An article is considered cold (or evergreen) if its interest and relevance remain sustainable over time. For example, content on the subject “How to choose your smartphone” will arouse interest in summer as in winter.
Based on this observation, the study analyzed the evergreen score (a metric created by the BuzzSumo tool) for each article. This score is based on the number of social media engagements and backlinks an article receives 30 days after being published.The more commitments and reactions there are on social networks, the higher this evergreen score will be. However, the average score of all the articles analyzed in this study is 5.5 / 30, which is relatively low .Plenty of news articles were factored into this analysis, but it indicates a trend that content that touches on hot topics can get lots of links if it’s original and interesting enough.
The most shared content
Therefore, it is clear that hot content, bouncing on the news and surfing one-off events is more likely to be shared and get backlinks naturally.Now that we know hot content is more shared, let’s see which themes and types of content perform best.The study analyzes the number of shares to determine popular themes and content formats.Below, you will find the average number of shares by theme: To optimize your content marketing strategy , consider reviewing your editorial calendar to ensure you offer these formats.The study shows that articles of 1000 words or less tend to get more shares. However, a lot of posts with a higher word count are shared too, as can be seen below.
This doesn’t mean you have to aim for a specific number of words in order to get shares and backlinks. As always in SEO , make sure the length of the content you offer is appropriate for the user.The study includes an analysis dedicated to content receiving at least 50 backlinks. The objective is to identify the most linked article formats and thus boost your SEO .This focus highlights that the 5 types of content receiving the most backlinks are:Finally, we are quite close to the most shared article formats.Focus on emotions .What about the reactions generated by these articles?