Using CSS Partners I promised earlier: I would come Costa Rica Phone Number back to using a CSS partner for the Shopping campaigns. Since 2017 it is possible to offer your Shopping campaigns through an alternative to Google, a CSS partner. CSS here stands for Comparison Shopping Services , and in fact it is just a comparison site. The reason Google started this is a lawsuit that Costa Rica Phone Number ruled that Google was starting to become too monopoly, and had to be able to offer alternatives to suppliers of products. The result was the inclusion of other shopping providers in Google’s overview.

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For you as a seller, this means that you can end Costa Rica Phone Number up in Google Shopping in different ways. You can submit your product data to a CSS, but you can also use multiple CSS partners. Google Shopping and CSS partners example. Image source: Google The advantage of a CSS Do you offer your products through a non-Google CSS? Then you actually do the Costa Rica Phone Number same as with Merchant Center, only you pay less for it. We are currently working with Producthero ‘s platform that promises a 20% lower cost per click. In fact, that should result in a 20% increase in sales.

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That’s not always true, but it does deliver better Costa Rica Phone Number results than Shopping campaigns through Google’s CSS. In addition, CSS partners often offer additional tools that Google does not offer. Think, for example, of campaign segmentation based on Costa Rica Phone Number the aforementioned benchmark report. But you also have an optimizer , for example, with which you can adjust the product texts. This makes it easier to come forward and have more influence on how you are shown. We recommend advertising through a CSS partner rather than through Google itself.

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