Cambridge Analytica Ltd (CA) was a UK political consulting firm engaged in digital asset hijacking, data mining, brokerage and analytics, along with Sierra Leone Email List communication during electoral processes. It was created in 2013 as an offshoot of the SCL group. The company went out of business in 2018 following the Facebook-Cambridge Analytica data scandal, although related companies still exist.

The company had offices in London, New York and Washington. CEO Alexander Nix said Cambridge Analytica participated in 44 political races in the United States in 2014. In 2015 Cambridge Analytica performed data analysis services for Ted Cruz’s presidential campaign, in 2016 CA worked for Donald Trump’s presidential campaign as well as for Leave.EU (one of the organizations campaigning in the UK’s referendum on EU membership). Cambridge Analytica’s role in these campaigns has been controversial and the subject of judicial inquiries in both countries. Political scientists question Cambridge Analytica’s claims about the effectiveness of its methods of voter targeting.

What Is Cambridge Analytica?

Explosive leak of tens of thousands of documents from defunct data firm Cambridge Analytica set to expose the inner workings of the company that collapsed after the Observer revealed it had embezzled 87 million of Facebook profiles .

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More than 100,000 documents relating to work in 68 countries that will expose the global infrastructure of an operation used to manipulate voters on an ” industrial scale” are expected to be released in the coming months.

This stems from the fact that Christopher Steele , former head of MI6’s Russia bureau and the intelligence expert behind the so-called “Steele dossier” on Trump’s relations with Russia, said that although the company has shut down, the failure to properly punish bad actors meant the prospects for manipulating the US election this year were even worse.

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Posting of materials began on New Years Day on an anonymous Twitter account, @HindsightFiles , which included links to materials on elections in Malaysia, Kenya and Brazil. The documents were revealed to come from Brittany Kaiser , a former Cambridge Analytica employee turned whistleblower, and were the same as cited by Robert Mueller’s investigation into Russian interference in the 2016 presidential election. .

Kaiser, who starred in Oscar-nominated documentary The Great Hack on Netflix, has decided to go public with his investigation after last month’s election in Britain. “It is clear that our electoral systems are very open to abuse,” she said. “I’m very scared of what’s going to happen in this year’s US election, and I think one of the few ways to protect ourselves is to get as much information out as possible. “

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