Here’s a question we’ve all asked ourselves at least once: ” How long should my blog posts be?” “. In any case, this is a question that several of our Antarctica Email Lists have already asked us, and our answer is always the same: ” As long as necessary!” “. Not less than 500, not more than 2000

When an idea for a story comes up in your mind, it usually takes one or two sentences. Your initial postulate then needs to be explored and put into perspective, it must contain an introduction and a conclusion, be punctuated by a few subtitles, etc. For this reason, your posts should generally never be less than 500 words . Below, either your initial premise is too light, or your content has been sloppy. In any case, it is quite difficult to reach an acceptable level of quality under these conditions. There is of course one or the other exception of succinct articles, “straight to the point” and of very high quality (I am thinking in particular of the blog articles of Seth Godin which never exceed 10 lines and which are all more awesome than the next), but in the long term, it would be better to refrain from writing such short content.

Think of your reader first

Are you the type to love essays and get to the bottom of it?
Great, but do your readers like to read? Take a look at your Google Analytics and see what is the average time spent on your website. You will then have a better idea of ​​the reading behavior of your visitors and you can adapt your content accordingly. It would be aberrant to offer articles of 2,500 words if your visitors spend an average of 1 minute with you, right?

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On the other hand, the longer an article, the more dissuasive it will be . The internet user has little attention time on a page, and if he sees an article stretched over 3 pages, he will not even bother to start reading and will look elsewhere. It would appear that above 1000 words the reader will start to tire and will be less likely to reach the conclusion.. There are, however, situations where 1000 words is not enough, such as case studies, and requires more arguments, examples and content. In this case, try to make reading easier by dividing your post into several parts and structuring it with visuals, subtitles and bullet points, then allowing your reader to wander around the page and consume what. interests him.

Length does not necessarily mean quality

Adapting to the reading behaviors of your visitors is a great place to start, but be sure to adapt to your writing skills as well. Indeed, the longer your articles, the better your writing skills will have to be (we had already addressed this issue in a previous article: Quality VS quantity: which strategy best suits your content marketing ). So do not launch into substantial articles under the pretext of worrying about the quality of your content. Length does not rhyme with quality.

Finally, when it comes to content marketing , you’ll be happy to hear that size doesn’t matter … Instead, think about writing content that is interesting and meets the needs of your readership. Write articles worth reading, no matter how long. There are many examples of very long articles that were worth reading because they provided added value that justified their size. On the other hand, it is sometimes nice to read an article that does not beat around the bush and that is available in “media-snacking” mode. Be that as it may, this reflection is part of a much broader trend specific to inbound marketing, that of being useful to its readers. If your article is relevant, well organized, and focused on a specific topic, length ultimately doesn’t matter.

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