But you simply get more margin on some products or brands Cayman Islands Phone Number than on others. And with other products you may or may not use a price that competes well. You can take this into account when building the Shopping campaigns. That’s why this is our Cayman Islands Phone Number third best practice for running campaigns. Categorization by margin Do you want to steer on the products that have the most margin? Then it is smart to classify your Shopping campaigns on the basis of a low, medium and high margin.

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You can of course do this manually again, but the Cayman Islands Phone Number aforementioned. Feed optimization tool can also help you with this. The advantage of the tool is that it immediately includes the margin for new products and automatically places the Cayman Islands Phone Number products in the correct campaign. For example, you can pay more for a click on a product with a higher margin than for a click on a product with a low margin. This gives you the power Cayman Islands Phone Number to be more visible on high-margin products, and therefore grab more market share online. An example. I know that my brand X products always have a margin of .

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Cayman Islands Phone Number

As soon as new products come into your range with the Cayman Islands Phone Number brand X attribute, they are automatically placed in the right campaign that revolves around results with a margin of 3. Once the classification has been made, you can set per Cayman Islands Phone Number campaign to which Return On Ad Spend (ROAS) you want to send. If you get a higher margin on some products, you can spend more on them. A higher bid leads to higher positions, and therefore more clicks, and ultimately more turnover. Your ROAS may decrease because you bid higher on these products, but ultimately it will ensure that you get more customers.

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