The problem gradually Paraguay WhatsApp Number List to us: we first created a digital agency and gradually, we were confronted with a form of Manichaeism vis-à-vis digital: the surrounding discourse is mainly between technophiles and technophobes, with few nuances and very split. We therefore wanted to speak in a more human way on the subject of digital transformation, without rejecting or adulating technologies, but rather by offering to open up reflection on good, responsible, ethical and conscientious use. We are also convinced that digital brings major transformation challenges for everyone, which go beyond the professional sphere; it impacts us in our daily life. You can find many magazines which compare products (ex: computers, telephones), or specialized

media between professionals. We seemed to lack a medium that speaks of the societal aspects of technologies, in a broader way than between professionals. Digital woman We also wanted to develop a technological neutrality approach. There are those who only talk about the startup nation, and others who are afraid of fakenews, screens for children… We wanted to say “Shhh! To all this digital noise. And also remember that despite the injunction of immediacy with the web, we can also take time with technologies. This is why we have both a quarterly paper version and an online media. How did you start the project?

The Consequences Of Development

After the initial agency, we launched the medium in parallel. In the current media landscape, we observe rather the opposite approach: it is the media which create an agency, to diversify their economic model, which historically was based on advertising revenues. For us, it was difficult to make the two co-exist: we then entered into residency – with Aurore Bisicchia, co-founder, editor’s note – in incubators (Paris & co, then Creatis): these steps helped us to transform ourselves completely into media, and put the agency (which gave us life at the start) to the background. This incubation phase also allowed us to strengthen our vision on the media and our editorial intention. Generally speaking, media are created by journalists.


We had to familiarize ourselves with this world and its rules, also create a compliant structure. We have therefore “reversed” our activity by positioning the media in the lead, with a range of related activities (including that of our agency). Hush! today ? Our site has been in existence for 2 years, and the first print magazine was published in November 2019. So we have a double offer for Hush! Magazine: online with a paper version, quarterly of 100 illustrated pages. The newspaper market has clearly become complicated, but I am convinced that there is still a real place for print magazines. It has become very difficult to create

What Lessons For Sophie

a weekly, even a daily: we all have access to the content all the time. We are therefore relying on a Premium paper version, around a beautiful object: in beautiful paper, book type and with a lot of illustrations. We are seeing the emergence of a new generation of print magazines, with a new “strong” reading experience: the object has become important as such and must be distinguished from online consumable content. Our magazine operates through personal subscriptions and we now have close to 1,000. In addition, our magazine runs 15,000 copies each quarter. Online, our content is viewed on the internet,

with 40,000 page views per month. In addition, companies ask us to feed them with content: we therefore have an offer of conferences and round tables in connection with the editorial line (ex: activism 2.0, with the MAIF which is very committed on these subjects, or consumption engaged on social networks…). Our first magazine focused on the role of women in digital technology, which was also the subject of company interventions on this specific subject, to support companies wishing to recruit talent, especially women. We are now in the 3 rd edition of the paper magazine, entitled “Go, live and learn”,

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