esides that, it will be necessary to make sure that you can allocate at least 2 days per week to this strategy. If so, you Marketing. What risks will you run if you don’t take action? When it comes to a new project, one can quickly be tempted to put it off until later. Inbound Marketing is no exception to the rule but beware. If you do not take action quickly, you run 4 risks: Your competitors will do it before you; You will miss prospects in active search; Your prospecting strategy will lose performance; Where to start? As you may have noticed.

The definition of Inbound Marketing is more complex than some dream sellers would like you to believe. So, you may be wondering where to start concretely? Get up to speed in 120 days with this free guide: A lead is a person corresponding to your typical profile of the ideal customer, who encounters a problem that you address with your offer and who has identified you as an interesting source of information for him. This is a lead. We must therefore bring this lead to maturity so that he then accepts to speak to a sales representative. Aligning marketing and sales: a crucial issue. And that takes time. It’s actually timing the length of your sales cycle.

Generate qualified leads for your sales department

In B2B, the sales cycle is often longer than 6 months. You take the 6 months necessary to generate leads, you add the corresponding 6 months to the sales Spain Phone Number cycle and you have your 12 months! Do you have a documented Inbound Marketing strategy? I’ll be clear. I think the majority of businesses I meet that fail to generate ROI with Inbound Marketing don’t have a documented strategy. Usually, the CEO or the marketer tells me: ” Not documented, it’s true, but I have a strategy in my head. I jump inside each time. If this is your case, if you have a strategy in your head, be frank: you have an idea of ​​the actions to be taken but nothing is planned.

Spain Phone Number
Spain Phone Number

Organized, and you have not defined precisely the performance indicators to follow to validate that these actions are effective? It’s just normal. You are human and you have billions of things to think about. And even. Let’s say you have a brain that is out of the ordinary and you have your strategy in your head. How can your employees find out about it? What happens when you are on vacation, on the go? What will happen when you leave the company? If you’re hiring a new marketer tomorrow, how might they see this strategy? To implement profitable actions, you must have a documented Inbound Marketing strategy. Are you regular in your Inbound Marketing actions?

Have you done a good job on your Personas?

If you answered no to the previous question, you will probably answer no to this question. If you haven’t planned your actions, you cannot be consistent in their implementation. Quite simply because there will always be an everyday emergency that will take up your time. To generate a return on investment with the Inbound Marketing strategy, it is essential to take all the necessary actions to attract visitors to your website, convert them into leads, and then feed their buying thinking to bring them to maturity. Some companies just communicate on social media, post a blog post every now and then, and say they do inbound marketing. No, it is wrong.

Inbound Marketing takes between 2.5 and 3.5 days a week – for a full-time person – to generate results! Ah, Personas, vast subject! If you’re inbound marketing, you’ve necessarily heard of the Buyer Persona. As a reminder, a Persona is the typical profile of your ideal client. The Persona is the starting point of your Inbound Marketing strategy since it allows you to define your editorial line – themes, formats, keywords – and the levers to operate to attract and retain the attention of your target. The challenge for your inbound strategy: send the right message to the right person, at the right time, and in the right place. Create an emailing c send the right message to the right person at the right time.

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