The page must Chile Phone Numbers List a beneficial objective In part 1.0 of the guidelines for Quality Raters, Google says: “Ultimately, the goal of scoring page quality is to assess how well the page is achieving its goal.” Google makes it very clear that web pages should have a “beneficial” purpose . That is, they must be designed to be useful to users in one way or another. It also clarifies that pages that do not have a beneficial purpose, or even a harmful or malicious purpose, should always be given the lowest quality rating. In part 4.1 of the document, Google says: “A high quality page must have a beneficial purpose and achieve it well.”

It is also claimed that web pages can have very different purposes and that high quality pages exist for almost all types of purposes aimed at providing added value. However, expectations and standards can vary widely depending on the purpose of the page. For example, the requirements are completely different for a medical website and a humorous site like Le Gorafi . If you’re having trouble positioning your site in the SERPs, try thinking about the purpose of your web pages and your website as a whole. Do you do content that provides advice? Are you in the news?

Benefit From A Synergy Of Keywords

Do you allow Internet users to buy from your site? Think about the purpose of your web pages and try to put yourself in the shoes of the average Google searcher typing in the keywords and topics you are targeting. Your pages should have a beneficial purpose and fulfill that purpose better than the pages you are competing with. 2. A high degree of EAT EAT is a term that is mentioned throughout the guidelines for Quality Raters. It stands for Expertise, Authoritativeness, and Trustworthiness ”or“ Expertise, authority and reliability ”.

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There is some controversy within the SEO community about the importance of EAT as a ranking factor. But given the place that EAT criteria occupy in the guidelines, I think this is probably very important to Google. This is particularly true for so-called YMYL (Your Money, Your Life) websites. These are websites that cover important topics that can affect the health, finances, safety or happiness of users. In section 3.2 of the guidelines, Quality Raters are encouraged to consider the following factors when assessing the TAR: The author’s expertise. The authority of the author, content and website. The reliability of the author, the content and the website. There are different standards for the EAT, depending on the subject of the website. For example, a medical site will need a high level of TIE.

How Seo & Ppc Help Each Other

Content should be authored (or reviewed) by a certified expert, and the author and website should be authoritative and trustworthy. even eat google However, certain types of subjects may only require less expertise. No official accreditation is required as long as the author understands the subject. Quality Raters are encouraged to use their judgment on the level of EAT required for individual pages to be considered high quality. Here is a quote from the guidelines (Section 3.2 of the guide): “Think about the page.

What kind of expertise is needed for the page to achieve its purpose? The level of expertise depends on the subject of the page. ” In summary, your content should be produced by people with an appropriate level of expertise for the type of topics you are dealing with. In addition, the author and the website as a whole should be regarded as authoritative and trustworthy. Last thing, Google officially announced in 2019 that the Authoritativeness and Trustworthiness components of the EAT were influenced by the PageRank of the page. The Californian giant therefore confirms that backlinks have an impact on the authority and trust of a web page, and on the level of EAT.

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