Email marketing is an effective tool for nonprofits. While many may try to argue that email marketing is dead, this couldn’t be further from the truth. As a nonprofit, you need a way to build real relationships with your donors and create a broader reach with your audience. Email is an effective way to not only build a loyal donor base and drive more donations, but also to spread awareness.
Many of these lifecycle campaigns can even be automated to drive donations and support without constant attention. In this guide, we’ll cover many strategies and examples you can use to advance your mission forever.
1. Create personalized and accurate content
To get started, use a customer management tool to track donors and those who sign up for more information. Segment these lists by interests. Some may be interested in learning more while others may have donated in the past.
From there, you’re equipped to send highly personalized, authentic emails wherever your supporters are in their journey. Pencils for Promise , c level executive list for example, welcomes new donors with a friendly email.
2. Create an easy-to-find signup form
Your opt-in form should be the easiest thing to find on your website. Generating more email signups is not difficult at all for nonprofits. Nonprofit email lists grow an average of 10% each year, which is a crazy statistic in the world of digital marketing! Remember, all about the concept of dark stores and how they work it’s about quality over quantity.
American Red Cross makes it easy for visitors to sign up for newsletters and updates.
3. Deliver valuable messages
As a nonprofit, azerbaijan business directory it’s tempting to share every possible update. You’re grateful for your donors and want them to feel involved every step of the way. You need a compelling message that matches your compelling cause.
First, be personal. Many content marketing guides out there focus on the importance of storytelling. This also applies to email. Don’t forget about those segmented email lists we talked about earlier. Include things people want to know, like any of these ideas below:
- Newsletters – Remember to keep these newsletters relevant and valuable. Include statistics on past donations and information about your organization’s success. Additionally, ensuring your email communications go through an SPF check can help maintain their legitimacy and prevent them from being marked as spam .
- Donation Requests – Of course, we recommend sending an announcement email and reminding your donors to make an additional donation. These are most successful when shown to users who have already shown interest in similar campaigns.
- Thank You Emails – Last but not least, send follow-up emails thanking your donors and supporters for their continued contributions.
Below, Semester at Sea , a nonprofit that supports a global classroom, encourages past donors to download the latest version of their sustainability guide. This guide shows how far they have come to expand their sustainability both at sea and in port. The guide is freely available to past donors via email.