If there is one thing Greece Phone Number List indisputable in SEO, it is that content is the fundamental pillar. Now more than ever, posting highly relevant content to the Internet user is a fundamental competitive advantage if you want to perform well in Google’s organic results. However, when talking about the quality of the content, it is common to approach its size as an inseparable element. So, does the length of a text really matter in SEO ?As with many attributes, for a text, length is a topic commonly discussed in the SEO world. Yesterday, while browsing my LinkedIn news feed , no less than 3 contacts bragged about having published an article of 1800, 2000 and even… 18,000 words! Impressive.
Only, this bistou quette contest on the social network for professionals omitted one thing: the quality of the article and the added value it brought. As if the number of words, supposed to reflect the richness of the content, was necessarily synonymous with quality.Yet the numbers speak for themselves! If we refer to a study published by SEMrush in 2019, which we relayed on our blog, 88% of the 22,000 articles analyzed that are positioned on the first page of Google were composed of at least 600 words. Proof that for Google, rich content is often synonymous with relevance.
What is it really?
Although this infographic illustrates the occupation of “long” content on the first page of Google, it is not their size that makes them appear on the first page of Google, but their quality!To support this demonstration, our friend John Mueller, webmaster trends analyst at Google, confirmed on Twitter through several tweets that the size of content was not taken into account by Google as a ranking factor. This is not new, of course. However, these statements are important for you to keep in mind that user satisfaction should be at the heart of your approach to content creation.
It is therefore clear that the number of characters or words that will constitute your content will not be considered as a ranking factor by Google. Indeed, Google has repeatedly said that your content must best meet the expectations of the user when submitting his request in the search engine. Of course, the richer and more relevant your content, the more words it will contain. Therefore, the length of the text follows naturally from relevance and richness of its information .With the deployment of the BERT algorithm , Google seeks to improve the quality of its search results by trying to understand precisely the intent behind each search query.
Why take too long? Aim right!
You will therefore understand that a user will not necessarily find satisfaction in his research by landing on content of 10,000 or 20,000 words! Worse, content that abuses the length may hamper the user experience. Last example to date, on the blog of a colleague that I will not mention. The latter decided to publish an article of almost 7,500 words (that’s very, very … very long) explaining what Google BERT is. and how to optimize your site for this algorithm. Problem, Google, through a tweet from Danny Sullivan, indicated that there was nothing specific to do to optimize its site compared to BERT, except to respect the fundamentals of SEO and place the Internet user’s intention at the heart of their content strategy.
There you go… here we have a 3-line answer.Personally, if I google search for a quick and easy solution and land on a 7,500 word article… I get scared! Where can I find the information I’m looking for? In an age where everyone is looking to consume content as quickly as possible, writing too long when it isn’t necessary will do you a disservice.For information, the article mentioned is not even positioned on the first page of Google for the request “Google BERT”. Instead, it is this article of just over 1000 words that is placed in Position 0.