It will not Faroe Islands Email List escaped anyone’s notice, for several years now, emojis have become essential in our ways of writing and communicating. Aware of this observation, a user called John Mueller on Twitter to ask him if Google understood the meaning of emojis placed in titles or URLs. This is a question that we rarely see asked on the web and social networks: Does Google know how to interpret the meaning of emojis in its search results? This is the meaning of the question posed below to John Mueller on Twitter. If we translate Andrew Rodgers’ question into French, it gives: “Hi John.

Can Google understand emojis used in header tags or even urls? I guess this is a practice that is not necessarily recommended? Let me know. Thank you. ” To this question, our friend John Mueller responded through the tweet below. For those whose understanding of Shakespeare’s language is laborious, here is what John answers: “From what I know, we have improved in this area. For example, leads to organic URLs and results that don’t even use the emoji in their title and description at all. Which means that we have a base of synonyms / equivalences somewhere in our systems ” Summary Our opinion The use of emojis in titles and meta description Are emojis allowed in Google Ads ads?

It’s About Taking A Number Of Steps To Improve The Quality

Our opinion By answering like this, it is clear that John Mueller is confirming that the meaning of emojis is understood by Google when used in a URL or Hn title tag . If we take the example used in the exchange of tweets with the Banana emoji, we realize that the symbol is present in the search URL and gives rise to organic results that do not use the emoji . understanding of banana emoji by google Google therefore understands the meaning of the emoji. On the other hand, the use of these symbols in the title tags must be confined to a substitution of basic keywords and not to more precise queries.

 

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Indeed, the Banana emoji will allow you to be positioned on the top tail request “banana” but will not allow you to offer a push SEO on middle or long tail expressions such as “banana flambée”, “benefits of bananas” etc. … Of course you can tell me: “Why not use in my h1 or h2 tag, the emoji to make the word ‘banana’ + the adjective understandable in writing to match the long tail query?” ” You can give it a try … but remember that Google understands emojis thanks to a thesaurus it uses. It is not quite the same as a textual comprehension which is done directly thanks to its algorithms and robots.

This Could Be A Good Primer That Gets People

It is therefore better to use words to convey the meaning of a sentence or a title to your visitors and search engines. The use of emojis in titles and meta description Note also that some sites use emojis in the titles and meta description of their pages. Even if this will not bring anything to the level of SEO ranking, it will generate a blatant visibility boost because an emoji will catch the eye of the Internet user more than a classic result. However, it has been a while since Google allows less and less emojis in titles and meta descriptions of pages.

Only a few specific requests will still allow the display of emojis as ” emoji “. A few more results, like the one in the Ptidigital.fr article below still have emojis displayed in the SERPs, but faced with the promotion of favicons via the new Google results pages , it is unlikely that Google will leave user experience being polluted by emojis + favicons. emoji vs favicon in google serp Are emojis allowed in Google Ads ads? Regarding sponsored advertising through SEA and Google Ads ads , Google is much clearer. According to the official Google Ads editorial guidelines.

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