“When it’s free, you are the product”: this Saint Helena Email List has been repeated enough for users to arbitrate on the value of giving up their data in exchange for the value of the service. The Digital Republic Law (or Lemaire Law) then the GDPR anchored this at the regulatory level, sparking a debate between the supporters of radical innovation and the guarantors of the warning to people. In Absurdie: “without the freedom to click, no article of value” [1] I want to go read an article for free on my favorite site. From now on, I have the right to an advertisement (1 st click) when opening the site, then a second advertisement when opening the article

(2 nd click). Meanwhile, I had to click to remove the banner (3 rd click, not necessarily in order of appearance). Of course, I can decide to stop using this browser in private mode, but my data is sacred! Security guard in an escalator Digitization of processes The digitization of processes brings gains: the company is more efficient, the error rate can drop, reactivity can increase. As long as we don’t lose sight of the essential: why did we set up this process? If, for example, a company has to recruit and it relies on proximity (employer brand, first steps in well-being at work, etc.) and responsiveness (good candidates

Digitization Of Processes

leave quickly), it must apply the same good recipes for its recruiting candidates, than for the multi-channel approach to its customers. Absurdly: “Take your ticket and wait for someone to call you or email you” [2] I am at a booth of my company during a student forum. (My company paid dearly for a booth for me to meet candidates). I meet a very interesting candidate. I almost forget that there is a digital process that centralizes applications and that the CVs that I collect must necessarily be accompanied by an online process. I therefore conclude our discussion with “oh yes, we have digitized our approach. Thank you for registering on



our site [oops, I no longer have a post-it with the extended url of our recruitment sub-site]. Do you have a sheet while I’m looking for our site address for you to write down? ” Nails, screws and hammer “Changing culture”: prerequisite for digital transformation This kind of slogan has always greatly embarrassed me: I have often encountered it to justify a form of intellectual laziness in the face of complex phenomena. The transformation linked to this digital era in which we are living is complex because it operates on many levels: it reconfigures the economy and society. At the same time, there is also the emergence of new political and

Changing Culture”: Prerequisite

economic powers, whose systems of operation and exercise of power are subject to other political systems (e.g. China is a tech giant). In short, when we give up trying to understand what is going on, we are brandishing the change in culture. Like a scarecrow, it allows you to regain the ascendancy and scare away all the birds that would try to have analyzes or even a beginning of reasoning. Finally, this mental model of “culture change” has a consequence that I dislike, because it plays on the guilt of the user! In Absurdie: “culture is not inherited, it is conquered” [3] . The year started well with a motivating speech from the CEO

of my company on our collective capacity for innovation and the need to quickly change our business model to face the increase in competition. To avoid us being uberized and thinking about things in disruption, a specialized team designs from A to Z the new application on our core business. I become a user to continue to do my job better. No luck, I don’t see any advantages in this new digital application (I’m a bit of a bitch…): it’s because I haven’t “changed my culture” yet! Ball of transformation, I have no excuse and become the grain of sand in the “culture change”. In fact, I just think of my clients and my team, and I wonder what this

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