The system makes the suggestions based on the data and Belarus Phone Number customer profiles, so that they are aligned as well as possible. The options I discuss with the above metrics have an effect on the entire online marketing strategy. Some cannot be arranged via Belarus Phone Number Shopping, such as CDPs or CRO. We’ll leave those out for now. I will elaborate further below on what we do have an effect on. 2. Feed Optimization The second thing to look at critically is the layout of your current Shopping feed. How this is set is crucial for the result you get from your campaigns. What is the Shopping feed? A Shopping feed is an essential part of Google Shopping campaigns.
For Centrally Storing
In fact, it is a long list with all articles from your Belarus Phone Number webshop and all information about those articles. For example, the product title or the product description. But also: color, stock, or shipping information. The feed can be generated in several ways, with Belarus Phone Number some being our preference more than others: Import CSV file. For this option, you print out a CSV file of your product information once and load it. I do not recommend this option , because price and stock then have to be updated manually, for example. If you do not do this in time, this can lead to disappointment.
And Processing Structured
google spreadsheet. Another option is to create a link Belarus Phone Number between your webshop and a Google spreadsheet. You can automatically update the information pushed here. This is already a slightly better option than a CSV file. Scheduled fetch from URL. You provide a feed URL to Google Merchant Center. This is the most common way, as this URL is updated daily. So Belarus Phone Number everything is completely up-to-date. API link. It is also possible to create an API link between the website and Google Merchant Center. I recommend this option, because Merchant Center then immediately takes over all available information from the webshop and updates it daily.