We took as an example the France WhatsApp Number List of one of our consultants, who makes dozens of non-food purchases per year. We are therefore talking here of technological, DIY or multimedia goods, which the French consume massively thanks to online commerce , especially this year 2020 of COVID where DIY has outperformed with volumes of around + 20%! According to a study carried out by Kantar in 2019 [1], a French person makes an average of 10 Amazon orders each year with an average basket containing 1.5 items, or 15 items per year at an average price of € 23.20. Amazon has also become the leader in e-commerce, a trend that has continued to increase in recent years, with growth of 5.9% per year since 2018 [1].

As we have already mentioned in our previous articles, the results of a carbon footprint depend on our calculation scope and the assumptions used. In this study, we have chosen to consider only the emissions linked to the transport of goods, from the act of purchase to the customer’s home. This is a simplifying bias, the hypotheses of which we will detail below, but we will see that these elements are already sufficient to generate a rich discussion. In the retail scenario , the consumer drives around ten kilometers to a shopping center where he can buy his goods .

Non-food physical goods

We did not take into account the lighting and heating of the premises , namely storage warehouses for Amazon and a retail store for Auchan. Indeed, it seemed too difficult to isolate the emissions linked to our packages without formulating many very questionable assumptions. Even though it is possible to estimate the consumption of a building over a year, to distribute it over our products, it would be necessary to have an idea of ​​the number of packages that pass through an Amazon warehouse, or of products sold by a large area.


In the case of e-commerce (Amazon), the physical good at the time of purchase is in a warehouse. This can belong to Amazon or one of its partners since Amazon is, like Aliexpress, more and more a Marketplace that organizes the sale and delivery of goods from different suppliers, without necessarily storing these goods in its own. centers. The goods are then transported at the end of the day to a regional sorting center, then sent overnight to a local distribution center, from where the “last mile” rounds in vans leave, in the morning between 5 am and 8 am. We considered the parcel to travel a total average distance of 600 km from

We have also excluded the management of unsold products from the calculation . For Auchan type stores, part of the stocks are probably sent back to the supplier, sold out or destroyed. Although the share of emissions linked to these products is probably not negligible, here too, too many assumptions should have been made to calculate it. We have therefore made the choice to focus solely on the delivery of goods. the warehouse to the local distribution center., in a large truck carrying 20 x 200 packages. Regarding the home delivery of the package, we have assumed a delivery round of 100 km. It would be carried out by a van carrying 200 packages, a rather high number which would correspond to a peak period at the end of the year.

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