Instagram is one of the leading platforms today. For this reason, videos on Instagram are one of the most successful publication formats to reach users. Likewise, we will mention the different types that exist and how they are carried out. Likewise, we define the advantages of implementing them within digital marketing strategies. In a world of constant change, it is important for companies to keep in mind that when it comes to attracting an audience, it is necessary to know their tastes and preferences. By focusing on the everyday needs and concerns of customers, video marketing becomes your most valuable asset . For this reason, we give the concepts to apply them effectively.

What is Instagram? Instagram is one of the most popular social networks today that was created for photographers and audiovisuals. Although it was launched on the market in 2010, its massive growth took place in 2012 after Facebook bought it. Since then, it has not stopped updating and staying ahead of the latest technologies. That is Sweden Phone Number why it is one of the favorite platforms of adolescents and young people. Companies have implemented Instagram within their digital marketing strategy because many of their potential customers are on this platform. In addition, it offers the possibility of capturing and maintaining their attention through friendly and interactive content.

One of the Most Effective Ads

This social network is profitable as it is easy to use and helps to get traffic to the website. What are posts on Instagram? Posts on Instagram refer to the diverse content that. Thanks to frequent updates to the app, there are now many types of posts that work optimally. It is important to mention that the content that is made depends on the digital marketing objective that you want to fulfill. That is why we believe it is essential to analyze your community in order to conclude what type of content seems most attractive and understandable to them. Types of videos on Instagram Among the various publications that can be made to do marketing on Instagram, audiovisual content stands out. These types of publications are characterized by being attractive and captivating.

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Therefore, we will mention the various publications in video format that can on Instagram. 1. Videos in the feed: Among the first features of Instagram This type of content is one of the most frequent among Instagram users. In addition, it is one of the first functions that were in the platform. Therefore, we highlight that you can add videos by opening the Instagram camera and at the bottom you will find the option to make publications. Likewise, content creator accounts can publish from the application or from the desktop version. Also, Instagram provides the ability to add up to 10 videos in a single post . These collections of audiovisual material are as albums and are visible in the just like individual posts.

Type of Social Media Ad

It is worth mentioning that the only difference is that these albums have an additional in the upper corner. Likewise, they are elements that can have the option to edit the descriptions.  Instagram Stories: One of the ways to do marketing on Instagram Instagram stories stand out because it is one of the most popular and attractive types of Instagram posts among the various communities. This type of content is clicking on the + of your profile picture. Or on the left side in the home section. Likewise, it is by being content of up to 15 seconds, the full size of the screen and with a duration of 24 hours. Also, you can group the stories from your archive and place them as highlights. We highlight the role of stories because they are frequent marketing actions on Instagram.

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