Advantages and disadvantages of social networks Social networks allow millions of people to communicate and maintain professional, friendly and personal relationships. It also allows the creation of online groups or communities. For this reason, it is important that brands have a presence in social networks since they are excellent business channels. Social networks are virtual media used by teenagers, students, brands, politicians and other public figures. In addition, they are used to talk with a friend, meet certain objectives, persuade someone, among others. Therefore, these platforms have advantages and disadvantages that must be taken into account.

Advantages Advantages on a personal level Maintain communication with family, friends or someone who is at a long distance. Interact with people from different cities and countries. Find familiar people. Set up debate or discussion forums Nepal Phone Number learning purposes. Be updated and have information in real time. Find job or professional opportunities. Being a means of entertainment and communication. Share knowledge and information with friends or acquaintances. Advantages at the brand level Advertise services or products for brands. Have more traffic to the pages or websites. Improve the image and reputation of the brand. Facilitate communication between the brand and users.

The Most Used Social Networks in the World

Loyalty to your followers and form a community. Being a low-cost means of communication. Be effective in publishing your content. Increase your sales. Measure the results of your marketing plan. Be a customer service channel. Disadvantages Disadvantages on a personal level Privacy. Anyone can have access to personal information. Therefore, It removes the possibility of interacting with people from the same physical environment. Multiple fake accounts with different names can be created. Contact unknown people. Minors can lie about their age to gain access. Therefore, Vulnerable to scams from unscrupulous people. Keep away people who have access to the Internet and from this service. Therefore, You run the risk of being a victim of cyberbullying. Impersonation for criminal purposes.

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He creates a biased image of himself. Being a victim of viruses. Disadvantages at the brand level Mistakes become more obvious to your followers, damaging your brand image. Everything is more transparent and brands to criticism. Therefore, Brands can be victims of trolls. Waste of money by investing in campaigns that are not very creative. Therefore, The most used social networks in the world Due to the new digital age, people are more connected to a virtual world through social networks. Therefore, These have become the main source of information, as they are more direct and interactive. In addition, brands are closer to their customers, making these media more effective than traditional marketing. Therefore, For this reason, these platforms have become a great communication tool for both companies and individuals.

Social Networks and Brands

It is worth mentioning that not all social networks have the same purposes. This is because each one seeks to satisfy a different need of the public. For example, in some social networks you can only publish audiovisual material and in others you can have a wide variety of content. Therefore, we will present you the most used social networks in the world. Facebook Facebook by Mark Zuckerberg in 2004 and has more than 2.74 billion users. It is the most popular social network today and stands out because various types of publications, depending on the objective of the brand. This application is for general use since you can write on your friends’ walls, create a fan page for your business and build customer loyalty. Also, you can share photos, videos, statuses.

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