What options do you have? Changing bidding strategy. In the Cambodia Phone Number past, we often opted for a manual bidding strategy, but Google’s automated strategies now work a lot better. As the name suggests, such a strategy automatically responds to changes in Cambodia Phone Number order to achieve the best price per click for you. Rearrange campaigns. By grouping certain products in another campaign, you have more control over what happens to that group of products. Expand Cambodia Phone Number product feed. By loading as much information about the products as possible, you have a much better chance of being shown well.
For This Is That You
Using keywords in the product titles. In this way you Cambodia Phone Number ensure that the products are found more easily than, for example, only by type. Think: “TVs” instead of “Sony KD 49X7056” Using Auction Insights. What is the competition doing? Where Cambodia Phone Number can we grab market share in the bidding process? Is it smart to bid higher on certain products? You can use all this information to achieve more than your competitor I will elaborate on the above options later. Improve current conversion rate The conversion rate is another number that can show how your current campaigns are running.
You calculate this ratio by dividing the number of Cambodia Phone Number conversions you get over a certain period by the number of visitors you see coming in during the same period. So it shows the percentage of average number of conversions per visitor. Is this percentage low? Then you may attract a lot of visitors, but they are not or hardly interested in your product. And is this Cambodia Phone Number percentage high? Then the opposite applies. We start with this figure when we see that it is on the low side relative to the benchmark. What options do you have? Redesign Shopping campaigns. You put more focus on campaigns with a higher conversion rate and thus give them more space. Conversion rate optimization trajectory (CRO).