Among the SEO China Phone Number List we have sometimes heard in discussions that in order to maintain a “natural” backlink profile in the eyes of Google, it is advisable to have a balanced nofollow and follow link ratio. This statement is quite paradoxical, because just by stating it, it means that we are artificially tampering with our backlinks to keep a specific distribution between nofollow and dofollow. There is therefore no longer anything “natural”.To see more clearly, or rather a little more push the door wide open, John Mueller from Google confirmed on Twitter that this belief was false. This statement rebounded from a message posted by a tweet which affirmed the following thing:

“It is ideally recommended to have a good distribution between the links” follow “and” no follow “. This allows us to make sure that we are not penalized by Google when it comes to links. You can check the breakdown in tools like ahrefs and semrush. “Note that the statement of twittos is not totally false, since there are many SEO tools like SEMrush or Ahrefs which show you the distribution between your nofollow and follow backlinks. This feature certainly contributes to the maintenance of this myth among many SEO enthusiasts.

You can see the original tweet below

But to our knowledge, this is the first time that the price has been considered as a major factor to be visible in Google (paid or organic), even if of course, it is logical that Google Shopping favors this aspect for the users. In this regard, the Mountain View firm is clearly inspired by Amazon, which places price as the number 1 positioning factor in its organic results pages. Google keeps repeating it: to be , you have to meet the user’s expectations. Only, depending on the field of activity that your company covers, this satisfaction can be expressed in several ways.

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As far as e-commerce is concerned, I would put a coin on the fact that the price will take more and more importance to be visible in the first search results, to the detriment of ranking factors that we thought were indebted. A study by Screaming Frog shows that less than 15% of websites are optimized enough to meet the requirements of the Core Web Vitals program .According to this study, a small proportion of websites are able to successfully pass the Core Web Vitals tests in the PageSpeed ​​Insights tool .Screaming Frog analyzed 2,500 keywords and 20,000 URLs to find that 12% of mobile results and 13% of desktop results meet performance recommendations from the Web Vitals program.

Core Web Vitals: Less than 15% of sites meet the criteria

As a reminder, the Core Web Vitals program, which formalized UX as an SEO ranking factor from 2021, was introduced on May 5, 2020 by Google and is based on 3 pillars against which your site must be optimized: Largest Contentful Paint (LCP) which measures the speed at which the main content of a page loads . This content should load within 2.5 seconds of arriving on a page.First Input Delay (FID) measures the speed at which users are able to interact with a page after landing on it. This should happen within 100 milliseconds. Cumulative Layout Shift (CLS) measures how often users experience unexpected layout changes.

Pages Interestingly, websites are successful in meeting the benchmarks for separate Web Vitals elements. But rarely all 3 at the same time. Regarding FID, 99% of desktop URLs and 89% of mobile URLs meet the 100 millisecond criterion. This is a good sign for Google nauts, as it means that they will be able to immediately interact with almost any page they land on. Here’s how the sites stack up against the other two Web Vitals criteria: For internet users, this means the majority of the pages they land on take more than 2.5 seconds to load and have unexpected layout changes.

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