He explains, Croatia Phone Numbers List this change means free exposure to the millions of people who come to Google every day for their shopping needs. For shoppers, this means more products from more stores, which can be discovered through the “Shopping” tab. For advertisers, this means that paid campaigns can now be supplemented with free ads ”. organic and paid google shopping listings Google Shopping:

There’s more to This initiative follows a major overhaul of Google Shopping and its interface last year with the deployment of Google Shopping Actions . In a way, the company has gone back to its roots, but at the same time, it is emulating Amazon. To win, she must beat Amazon at her own game while making a difference: it’s the same dilemma Bing had to face and couldn’t resolve against Google. Google Shopping was launched in 2002 as an index of sales catalog products called “Froogle”. The service then evolved into Google Product Search and in 2012 changed its model and name again. By 2019, the new Google Shopping, officially commissioned in October, has proposed a number of changes and innovations aimed at bridging the gap between the shopping experience on Google and on Amazon , including:

Google Must Find Its Own Way

Personalization based on search history. Omnichannel shopping with the ability for a seller to view local inventory (of a specific physical store, for example). Thus, it is possible for a user to buy a product from a physical local store and pick it up directly. The merger of Google Express and Google Shopping. Standardization of the shopping cart and checkout with the “Buy on Google” program which allows you to pay directly for your products on Google using the “Buy on Google” button. Easy product returns and the Google warranty. Google is trying to assert itself “Taking control” of the shopping cart with the “Buy on Google” button and standardizing the checkout through .


Google Shopping Actions was a crucial decision, although many retailers were probably not happy with it. This is an important part of Google’s strategy to roll back Amazon is to partner with merchants by providing a universal checkout. With this button, Google really asserts itself as a marketplace (like Amazon), making it possible to syndicate several third-party sellers, while centralizing payment on Google. buy button on google “Buy on Google” button allowing you to centralize your purchases and pay for your items directly to Google. Personalization is another key feature, although Amazon offers several levels of personalization.

Google Is Trying To Assert Itself

Google has a larger data set than Amazon, which could generate different and better personalization and purchase recommendations. A drive-to-store feature that can make the difference Local inventory (data from local stores) is a major potential differentiator. Again, this feature allows a merchant to list products from their physical store. Once purchased on Google Shopping, the Internet user can then come and collect their product directly in the store. This is arguably the only feature on the list that Amazon doesn’t have and is unlikely to expand.

This functionality makes it possible to create a real bridge between the Internet user and the physical establishment. It is an “Achilles heel”. But it remains to be seen how aggressively Google develops and promotes the inventory of local products. There is still some way to go There are still several areas that Google must address if it wants to dethrone from Amazon: Client service. A premium service like Amazon Prime. Product reviews. From commercial animation to the interface and product listings. Consumer confidence. The “Google” brand has to be installed as an e-commerce player.

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