It may seem like a silly topic to come here and explain to you what digital marketing is, but it is impossible to explain digital marketing strategies without starting by explaining what digital marketing is and how it came about.
Digital marketing emerged around the 1990s and has changed the phone number list way companies use technology in their businesses.
According to research conducted by Digital 2023: Global Overview Report , more than 84.3% of Brazilians are online. In addition, we spend more than 9 hours and 32 minutes a day on the internet and interact with an average of 8 social platforms.
Have you ever heard the phrase “Out of sight, out of mind?” This phrase fits auditory neuromarketing perfectly in digital marketing. Stop and think about it. How do you and your friends make the decision to buy something? It’s usually after seeing the product or service on the internet, right?
Well, with today’s connected world, it is practically impossible to market products or services without using what we call digital marketing.
Digital marketing is a set of strategies and tools that promote a brand, product or service on the internet, covering various digital channels, such as websites, social media, emails and mobile apps.
The importance of digital marketing for small businesses today
Thousands of companies already understand the importance of digital australia database directory marketing. At our digital marketing agency, Ação Web, alone, there are already more than 50 clients investing in online marketing and reaping good results for their companies.
Digital marketing contributes to the development of a business, which is why I have brought below a list of benefits of digital marketing for small businesses.
Ensure a strong presence on the internet
Build a qualified audience
Talking to the right audience at the right time
Get ahead of the competition
Analyze results accurately
Have I convinced you about the importance of digital marketing?
Not yet?
I will explain each of these benefits of digital marketing below!
Ensure a strong presence on the internet
What do you do when you encounter a problem or question? If your answer is: I Googled it, know that you are not alone.
Google is the world’s largest online search engine. A good investment in digital marketing can help your business appear in the results and be discovered, significantly reducing customer acquisition costs.
Not only when someone searches for the solutions your company offers, but also when someone searches for the company itself. Have you ever searched for a company on Google or Facebook and been frustrated when you couldn’t find it?
Having a digital presence is crucial these days. If a customer searches for your business but can’t find it online, there’s a good chance they won’t contact you.