Auditory neuromarketing focuses on the sense of hearing. Here, sound resources are used to directly target consumer behavior.
Kinesthetic Neuromarketing
Kinesthetic neuromarketing uses the sense of touch, taste, and smell. The most relatable example is Costco and its small isles where you can sample the product. There’s also the example of the smell of popcorn in movie theaters, which encourages users to buy popcorn during their visit.
Neuromarketing strategies
It all sounds very basic for a not-so-basic word, right? Well, let’s delve deeper into some of the tools used in neuromarketing strategies to implement it. This is where we put on our white coat and take a more “scientific” tone .
- Functional magnetic resonance imaging (FMR). This is used to measure brain activity by detecting the level of oxygen in the bloodstream.
- Magnetic resonance imaging. In neuromarketing, it’s used to help understand how the human brain processes and the messages conveyed by advertising content.
- Electroencephalography. Records and measures the brain’s electrical activity.
- Magnetoencephalography. It helps provide information about brain activity with the help of a magnetic field. It is used t whatsapp number list o measure direct brain activity (unlike functional magnetic resonance imaging).
- Steady-state topography. Used to record and measure brain activity.
- Respiratory rate. The number of breaths a person takes in one minute.
- Heart rate. Counting heartbeats over one minute.
- Pupillometry. A device used to measure pupil dilation in relation to a visual stimulus.
- Skin conductance. Used to detect changes in skin moisture levels.
- Eye-tracking method. This method tracks your eyes to see where they focus.
- Voice analysis. It helps measure the psychophysiological stress emanating from the voice relative to what is seasonal stock and how to count on it in your online store the vocal cords.
Advantages of neuromarketing
Using neuromarketing has many advantages. Unlike traditional marketing, it offers a completely new and valuable perspective. Neuromarketing can also analyze both the unconscious and subconscious of consumers, generating an emotional engagement with them. This is very important for any business.
Another advantage is that neuromarketing is more reliable than traditional marketing, as it uses several technological tools (such as those just mentioned) that are highly accurate and help us analyze behaviors that cannot be hidden. In traditional methods, it’s very easy to follow a lie, but not here. There’s no room for that.
With neuromarketing, we can also enable consumers to have a better experience. By analyzing their behavior and identifying their needs, we provide the necessary solutions, achieving a complete and improved user experience.
Another great advantage of neuromarketing is that it can strengthen a brand’s image. By creating a stronger emotional connection with phone number germany consumers, our brand is greatly strengthened. Finally, another great advantage is that with all the information gained through neuromarketing, we can optimize products, designs, and creative ideas that we have at the moment, but that will also be useful for the future and for other areas of the company.