The crawl budget Iceland Phone Number List something you should optimize for your SEO if you are operating on a large site with a large number of pages. In this article, we focus on the basics of the crawl budget, why it is important and how to optimize it to boost your SEO strategy.The crawl budget is a concept that lived on in the closed circles of SEO consultants for a decade but which, fortunately, has become more and more democratized in recent years. Even so, it remains an aspect that is still too often underestimated in SEO strategies .
While most of you have heard of this term and considered considering it, it can sometimes be difficult to identify the benefits to your site’s visibility. So yes, it is true that sometimes some SEO consultants will tell you to ignore the crawl budget! But if your site is made up of several thousand pages (or even many more), optimizing your crawl budget will represent a real turning point for your organic visibility.Crawl budget can be described as the level of attention search engines pay to your site. This level of attention is based on the resources allocated by engine robots to crawl the pages of your website and the frequency of these crawls. Basically, the size of your site is analyzed to dedicate a level of resources. If you waste your crawl budget, search engines won’t be able to crawl your website effectively, which will ultimately hurt your SEO performance .
What is the crawl budget?
Your goal is therefore to ensure that Google spends its crawl budget by crawling the pages that you want to see indexed in organic results. To do this, avoid that this budget is wasted by crawling unnecessary pages for your SEO.Why do search engines allocate a crawl budget to websites?Search engines do not have unlimited resources and must distribute their attention to millions of websites. So they need a way to prioritize their efforts to browse and explore the web. Allocating a crawl / crawl budget to each website helps them achieve this.How is the crawl budget allocated to websites?It depends on two factors: the crawl limit and the crawl demand.
This rate aims, for the search engine, to establish a limit of pages to crawl at the same time for each site. If the search engine crawler had no crawl limit, it would crawl all the pages of a website simultaneously, which could overload the server and impact the user experience. Search engine crawlers are designed to avoid overloading a web server with requests, which is why they pay attention to this aspect. But how do search engines determine a website’s crawl limit? Several factors come into play:A poor quality platform or server : how often the crawled pages return 500 errors (server) or take too long to load.
Why is the crawl budget essential for your SEO?
The number of sites running on the same hosting : if your website is running on a hosting platform shared with hundreds of other websites, and you have a fairly large website, the crawl limit for your site web is very limited because it is determined at the server level. You must therefore share the exploration limit of the accommodation with all the other sites that run there. In this case, it is better to use a dedicated server, which will reduce the loading times for your visitors.The crawl requestThe crawl / crawl request consists of determining the interest in re-crawling a URL.
Basically, the search engine will identify if it should regularly visit certain pages of your site. Again, many factors influence crawl demand, including:Popularity : the number of internal links and backlinks pointing to a URL, but also the number of requests / keywords for which it is positioned.Freshness : how often the content of this web page is updated.The type of page : is it a type of page subject to change? Take for example a product category page and a terms and conditions page. Which one do you think changes the most often and deserves to be explored more frequently?